Privacy

What information do we collect and how do we use it?

  • When you order, we need to know your name, email address, mailing address, credit card number, and credit card expiration date. This allows us to process and fulfill your order.
  • When you enter a contest or other promotional feature, we may ask for your name, address, and email address so we can administer the contest and notify winners. When you enter a contest, the information you provide on your entry is sent directly to the us. Unless we explicitly notify you in the terms of the promotion or contest, no other information is shared by us with third parties in connection with any contest.
  • We may personalize your shopping experience by using your purchases and site behavior to shape our recommendations about merchandise that might be of interest to you.
  • We also monitor customer traffic patterns and site usage to help us develop the design and layout of the site.
  • We may also use the information we collect to occasionally notify you about important functionality changes to the web site, and special offers we think you'll find valuable.

How do we protect customer information?

  • We use the latest encryption technology to keep your personal information safe. All your ordering information -- including your name, address, and credit card number -- is encrypted using a secure server for maximum security. Your credit card and billing information cannot be read as it travels to our ordering system.

 What cookies are and do.

  • "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Our site uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. We use cookies to remember information you gave to us so you don't have to reenter it each time you visit our site. By showing us how and when shoppers use our site, cookies help us see which areas are popular and which are not.
  • Many improvements and updates to our site are based on the data derived from these cookies, such as total number of visitors, and pages viewed. Most browsers are initially set to accept cookies. If you would prefer, you can set yours to refuse cookies. You will still be able to order from our Shopping Cart, but the system will not be as user friendly.

 Will we disclose the information we collect to outside parties?

  • From time to time we may share customer information -- never credit card information -- with the administators of The Farrier & Hoofcare Resource Center, to be used to make improvements and updates to the web site based on data such as total number of visitors, and pages viewed. The information may also be used by them to occasionally notify you about important functionality changes to the web site, and special offers we think you'll find valuable.

Your consent

  • By using our web site, you consent to the collection and use of this information by us. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.


This privacy policy was last modified on November 1, 2004.